Is it any wonder it’s hard to sell an Anti-Fog product?

There is a real feeling amongst the masses of the kit buying public that “anti-fog solutions are all rubbish”

Recently I have seen the same demonstration at 3 shows which sells the anti-fog properties of a new product and then when the demonstrator huffs on the visor, it mists up.

Each time (usually stifling a chuckle) I offer the observation “errr, that doesn’t work does it?” That is met with “well, you’ll never get rid of that…”

Anyway, today I found myself trawling eBay, seeing what’s going on in the world of visor care. I ran across an advert for the same product. If I hadn’t already used a facepalm animation, I’d be using it again now.

“The product has got anti fog/mist characteristics but as you are aware it is not possible to eliminate fogging entirely” (we say, err, actually – it is!

for something approaching proof of that)

“XXX is a new product manufactured in the UK. I am sure you will agree that it makes a change not to be made in China, all be the cloth is manufactured in China” (well, unlike the anti-fog claim, at least they’re honest….)

I’d say this mistrust of people selling “miracle cures” is the hardest barrier to break down, and I get why. I tried every available anti-fog on the market to resell with the V2 Sponge when I started. I knew then it was a problem without a solution (sic). Everything I tried was rubbish or at best, mediocre – I got the sense most of it was just rebadged cleaning product.

So, when it comes to buying anti-fog, choose carefully. Try and pick things that have either been recommended by people you know and trust, or that you have at least seen working with your own eyes.

And if you’re ever at a show and you are shown something that doesn’t do what it is supposed to – don’t just nod, tell them “that doesn’t work…”

Fogtech – score 14/15 “a great product, worked in all conditions we tested”